Play It Again Sports

Two Madison Locations

Both Buying USED gear!

Your Madison Sporting Goods Store


MADISON,WI - East & West Locations


We here at Play It Again Sports® are your neighborhood sporting goods store offering new and quality used sports and fitness equipment. Kids grow like weeds, teens want name brand everything and you want affordable prices! That is why Play It Again Sports® is the sporting goods store for your entire family. We buy, sell and trade new and used sports equipment and fitness gear and pass along the savings to you! We carry popular brands like Nike®, Adidas®, Taylor Made®, Wilson®,  Easton® and more. Contact us and find top brands for less.

We care about and support our community everyday. We sponsor many local sports leagues, and work very close with the Madison community. We’ve won numerous awards and are frequently praised by customers for our outstanding customer service. Hopefully you’ll give us the chance to impress you too.

Our Locations

EdgeVantage = This location has received the EDGEvantage decal. They have been recognized for their consistent performance using our proprietary EDGEvantage skate sharpening program and providing skaters a cutting edge sharpen for improved performance.