[Skip to Content]

Your Madison Neighborhood Sporting Goods Store

Play It Again Sports in Madison is under new ownership as of February 12, 2019!  Co-owners Michelle Kullmann and Peter Schaubroeck are passionate about the Madison area community, youth development and active living. Our mission remains the same. To continue to provide savings by providing quality used sporting goods at the fraction of the cost of new sporting goods. Can't find what you want in our used selections, we also offer a full selection of new top brand sporting goods! Create your own discount by trading in your used gear. Not only do we want to save you money, we also want to become strong community supporters! Play It Again Sports has sponsored and supported hundreds of yourth sports teams, local charities, and event fundraisers. Our goal is to continue to be a strong part of what makes Dane County a great place to live, work, and PLAY!

Did You Know?

Not only does Play It Again Sports-Madison provide equipment to individuals of Dane County, we also work with leagues, associations, programs, and schools throughout the area. We strive to provide the best customer experience along with quality products at great prices to keep them competitive on the field. If we can't provide you with the products this year, consider us for buying your used gear! If you are a coach, equipment buyer, a mom in charge of getting socks, or a league director, contact our owner Michelle Kullmann or assistant manager Garrett Volz and let us show you what we can do for you:

608-824-3920 | piasmadison@gmail.com



Location Info

Our location map
6674A Odana Road
Madison, WI 53719
This store accepts gift cards

Store Hours

Mon:10:00 AM - 08:00 PM
Tues:10:00 AM - 08:00 PM
Wed:10:00 AM - 08:00 PM
Thu:10:00 AM - 08:00 PM
Fri:10:00 AM - 08:00 PM
Sat:10:00 AM - 06:00 PM
Sun:11:00 AM - 05:00 PM

Contact Store


for News and Promotions